Let's Accelerate Your AI Adoption

It's been a busy several months at The Washington Post. Your five pod structure has set you up for a more commercially sustainable future. It's now time to kick on. To build the mindsets, skills, and ways of working that'll help your people do their best, most impactful work inside that structure.

There's a conviction from the top for how AI can help The Post deliver on its mission. The task now is filtering that conviction down to every member of the commercial org so that AI becomes something every person in the commercial org actively uses to do their best work.

This conviction needs to be nurtured, not mandated. Your people are talented and motivated by The Post's mission. But they've been through a lot of change and now feel the pressure of doing more with less. No one has the time or energy to deeply engage with a top-down transformation plan.

Near-term and lasting AI gains will come from giving people the space, the guidance, and the confidence to figure out how AI fits into their specific roles, in a way that feels manageable and exciting to them.

“I'll put your people in the driving seat of their AI adoption.”

That's where I can help. I'll operate as a partner focused on how people can use AI to improve their work.

With over fifteen years leading marketing agencies, and hands-on experience helping organizations put AI to work, I understand what your teams do and I understand how to use the technology available to them. More importantly, I know how to connect the two in ways that make people's working week lighter and their output stronger.

In our work together, I'll put your people in the driving seat of their AI adoption. Through deep listening, and a mix of structured and unstructured Office Hours, your people will define what they want AI to do for them, build the skills to put AI to work in those ways, and see improvements in their work all within this quarter.

Cam Milne

Contents Of This Proposal

Let's Accelerate Your AI Adoption 01

Part 1 — The Listening Tour 02

Part 2 — Office Hours 03

Investment & Dependencies 04

Examples Of Work We Might Do Together 05

There Will Be Two Parts To This Work

Part 1 — Listening Tour

3–4 weeks

Getting close to the work and the people doing it.

Part 2 — Office Hours

Ongoing

“On demand” expertise and guidance.

Part 1 of 2 · 3–4 weeks

The Listening Tour

The Listening Tour is how I'll get close to the work and close to the people doing it. It's designed for me to build trust with your people and give me the depth of understanding I need to make Office Hours most useful for people and the wider organization.

I'll start with a conversation with each pod lead to understand their commercial ambitions and the day-to-day pressures that get in the way of achieving them.

I'll then spend time sitting inside a typical end-to-end workflow for each pod. I'll speak directly with the people doing the work.

— ✦ —

Deliverable and Timeline

The Field Guide

A shared view of where to maintain focus in Office Hours, what the quick wins are for each pod, and what cultural dynamics to keep front of mind as we begin.

Weeks 1–3Pod lead conversations & workflow observation

Week 4Prep the Field Guide

In this work, I'll be paying attention to:

How work flows

What does a typical week and workflow look like for each pod? How does a piece of work travel from brief through to final output? Where are handoffs, where is time and information lost? How do pods work with each other?

How tools and information are used

Are available tools — including Gemini and The Post AI — being used to their full potential? What data are existing tools built on? Where are people doing manually what AI could do for them?

How people feel about AI's role in their work

What's taking the most time relative to the value it creates? What do people wish they could spend more time on? Where does AI feel exciting, and where does it feel intimidating or irrelevant?

Part 2 of 2 · Ongoing

Office Hours

With the Field Guide in hand, Office Hours will help people identify where AI can make their specific work faster, better, or less draining.

I'll provide “on demand” expertise and guidance over several weeks, helping your people to build the confidence and capability to make those gains a reality.

We'll start with a pod-by-pod workshop (3–4 hours)

We'll launch Office Hours with a half-day direction setting session with each pod. Each session covers two things:

AI Brilliant Basics

A walkthrough of the fundamentals everyone needs to know about AI, building a shared baseline the whole team can work from and speak about with confidence. It'll be hands-on: each person will put the fundamentals to work in a guided task using The Post's own AI tools.

Writing AI Ambition Plans

Building on these foundations, I'll work with people to identify and write down their own AI Ambition — the specific part of their work they want AI to help them do faster, better, or more creatively, and how that connects to what their pod is trying to achieve commercially.

Each person will identify:

1

A pain point or time-consuming part of their workflow.

2

What an AI-powered solution might look like (e.g. a new process or a purpose-built tool).

3

How that solution connects to their pod's goals.

AI Ambition plans give everyone a clear focus for how they use Office Hours and a way to measure their progress as we go.

We'll then open up Office Hours

Scheduled or drop-in, available to anyone across all five pods, every session is anchored to someone's AI Ambition and the progress they're making toward it. Sessions will take different shapes depending on what people need:

One-to-one conversations

Focused conversations where we work through a specific challenge, explore an idea, or figure out the next step on someone's AI Ambition. Part coaching, part problem-solving, the goal is to leave with clarity on how to use AI to navigate a challenge.

Co-working and build sessions

Where someone has identified a tool they want to build, a process they want to redesign, or a smarter way to approach a task, we'll build it together. The goal is to develop prototypes that will be further developed independently.

Cross-pod workshops and hackathons

Where we bring a cross-pod team together around a shared challenge, generate ideas to solve it, and build an AI-powered artifact together. Building cross-pod working habits and intelligence along the way.

Monthly sharing sessions

People share what they've built, what's working well, and what surprised them. Learnings are shared across pods and everyone stays accountable to their AI Ambitions.

In Office Hours, my role is to advise, inspire, and guide. I'll help your people to develop an AI mindset as well as the skills required to experiment and build with AI. People's unique AI Ambitions will keep us focused in sessions, but the format is otherwise purposefully loose to allow people's own curiosity and exploration to direct personal learning.

Investment & Dependencies

Simple and flexible pricing that can be easily adjusted as we learn what's working.

Part 1

Listening Tour

$7,500

Fixed fee · 3–4 weeks

Part 2

Office Hours

$5,000/mo

Monthly retainer · c. 20–24 hrs/mo

T&E

Travel & Expenses

Trips to DC pre-approved by The Post prior to booking. Approx. 2–3 visits during the Listening Tour, monthly during Office Hours. Virtual sessions used where appropriate.

What I'll need from you

AI Tools & Platforms

Access to The Post's AI tools and internal platforms (e.g. GDrive, Slack).

Pod Context

Access to pods' work, goals, and other relevant background documents.

AI Policy & IT Access

Access to any AI Policy documents as well as access to IT / data teams to understand how The Post's AI tools have been configured and any guidelines governing their use.

Office Access

Access to The Post's offices for both Listening Tour and Office Hours sessions.

Examples Of Things We Might Work
On Together

While we won't have a fixed agenda for Office Hours, below are some illustrations of the types of prototypes we might work on together.

RFP Generator

An AI tool that draws on Washington Post's 'People, Policy, Power' positioning, audience data, the client brief, and past pitch successes to draft a first version of any RFP response in minutes.

Daily Commercial Intelligence Brief

An AI tool that automatically surfaces the most relevant news, category trends, and competitor moves for your commercial teams' clients each morning. It'll draw from external sources, client briefs, and The Post's own reporting.

Creating 'super-workers'

Empowering Creative Strategists and others to take on more types of tasks in their workflows with the help of AI tools, freeing up time elsewhere in the workflow.

Rewiring meetings

Using AI tools to capture and synthesize notes, next steps, and first drafts to create alignment and enable faster decision making post-meeting — whether internal or with clients.

Custom Gems in Gemini

Helping teams build their own Gems inside Gemini for tasks they do most, ensuring institutional knowledge, brand guidelines, and team context are always built in.

Ready to begin?

Let's work together on refining the finer details. Then, we can get to work.

cameron@braidorg.com

Let's Accelerate Your AI Adoption

The Listening Tour

Office Hours

Investment & Dependencies

Examples Of Things We Might WorkOn Together

Examples Of Things We Might Work
On Together